you tired of those annoying "self-promoters"?
you had enough of that successful person who insists
on mentioning that they won a race and broke the
lap record, when you would much rather they beat
themselves up over the fact that they ran over
a cat 7 years ago or something?
you had enough of being told that you should buy
a particular product because it may be good?
around, I may have the answer!
don't think I've ever heard
term "spin doctor" so many times as
I did at the recent Wakefield Park event. Somebody
has obviously learned a new word.
was a great weekend- kart ran well, good results,
met some new people, and so on. But a select few
seemed to spend all weekend telling me (because
I'm a newbie) all their unflattering opinions
of a particular individual. It seems this individual
has made quite a stir as a self-promoter who talks
up their achievements.
So the word "spin doctor" was thrown
around rather impressively, and there was many
a complaint of how nobody likes it when someone
tries to sell them something, and so on. You can
see how this can be a problem. It must be hard
to go through life hating those things which are,
lets face it, everywhere and a part of daily life.
I thought I'd pen this little piece to help some
of these unfortunate people with their lamentations.
It's best illustrated as a mock conversation with
an uninformed person, who we will call "Johnny".
That's always a popular name for a token uninformed
Johnny: So, tell me...how would you describe
Well Johnny, superkarting, like most motorsports,
is shockingly bad for the environment, pumps out
hordes of greenhouse gases, wastes a massive amount
of natural resources and money which could be
cancelling third world debt, and is full of people
with very big egos who would be perfectly fine
without it if they really gave it some thought...
Johnny: But...um...I thought you liked it!!
(Laughing) Actually superkarting is a great
test of skill, relatively inexpensive, is good
for families, loads of fun, and like most motorsports
it encourages efficient engineering practices
which can be passed on to many industries to improve
Well then...which statement is the truth?
Actually Johnny, they were both true!
You see Johnny, they were both true, but "spun"
in different ways to better suit the position
of the person saying it. Obviously, because I
LIKE superkarting, I would never tell someone
the first statement. I'd rather they didn't focus
on those things. So I would use the second statement
because it focuses on the positives.
"Spun", you say
Yes, "spin" is just a slang way
of referring to how you present something. If
you like it, you'll spin it that way. If you don't
like it, you spin in the alternate way. Neither
way is neccessarily incorrect. I suspect most
of us are grown-up enough to work out for ourselves
what we believe or buy.
Spin is not neccessarily a bad thing?
Not neccessarily. If you want to "promote"
something, you have to focus only on the positive
things. Some might call this "spin".
But Spin can be used for bad as well as good...
Bit like religion..?
Let's not go there, Johnny...
So how can we help all these people who don't
like "spin", the ones who complain about
it, being told what to buy, and so on...?
Well yes, Johnny, there is an answer for them.
It's called COMMUNISM..
like not being able to criticise the government,
getting paid the same as someone less skilled, having
no choice about the things you use, occasionally
getting locked up for no reason and deprived of
sleep for ten days..or possibly even tortured...stuff
like that. But it's a small price to pay for living
in a utopian world where nobody tries to sell you
they a 1980's synth pop band?
No, you're thinking of Communards. Communism
is a great little socio-economic system which
some countries still use. You never have to
worry about anyone trying to sell you anything,
or people promoting things using spin.
Sure is Johnny. Okay, there are some downsides...
last bit sounded like spin. So how does one go to
Well Johnny it just so happens I'm organising
some bargain price tours to those very countries!
There are some very rustic acommodations, foreign
tour guides with exotic accents...
does all that mean exactly?
It means the flights are one-way, there's no
running water and nobody speaks English.
Oh, maybe that doesn't sound so great...
Well nobody's forcing you to go. It's a free
Funny about that. So back to Superkarting...why
would anyone want to "spin" anything to
Well that's a darn good question Johnny. After
all, it's inexpensive motorsport where the speed
and the sensation for the driver is incredible.
Spectators and sponsors should be stampeding the
gates down to come and look or participate, don't
But they're not, right?
Right. They may need a wee bit of encouragement.
Perhaps a little bit of promotion is required.
And we don't mention global warming or the ozone
layer while we're at it?
Preferably not, Johnny. If we have to use a
little spin, well, I suppose we'll just have to
learn to live with ourselves.